Visual Design

The second time partner, Tori Egherman, went to New York , she saw a a huge billboard in Times Square that featured the Nike swoosh. Having lived in the middle of nowhere for several years, she had no idea what the swoosh meant or which company it belonged to. Despite this, the huge swoosh stayed in her mind. It was not long before she understood its meaning.

That swoosh has become one of the most popular and most copied logo in the world. There are few places left where people do not recognize it. Of course the Nike brand is more than a swoosh, but the power of its logo is undeniable.

We are visual people. Even people who think they are more verbal and logical are extremely visual. We respond to visual cues. We quickly learn visual languages. Pictures and images stay with us longer than words, facts, and figures. Ashtary Design is in the business of visually communicating information.

You can look at some of our work by clicking on any of the links below:

Corporate Design
Museums and Other Not-For-Profits
More of Our Work

Branding

"One company, one message, one look."

How do people remember your company? If you take control of the message you are sending, then you can influence how people think of your company. In every alphabet, people recognize the Coca-Cola logo. They don't need to be able to read to know what the logo means. In every country, people recognize the Nike swoosh. All you need to see is the yellow clam shell, to know that you are about to pull into a Royal Dutch Shell gas station.

Ashtary Design works with clients to clarify the message they want to send to the their customers. We help them visually communicate this message through their logo and marketing communications. We use our method to identify their audience and describe their existing ideas about the company. By understanding the audience and the market, we can then make recommendations about communicating the company's desired message. Sometimes those recommendations include packaging, service standards, uniforms, way-finding systems, and interior design as well as standard visual communications and marketing brochures.

Marketing Materials

You are going to visit a potential client. How will they remember you? Will it be your winning smile or your convincing presentation? Leaving behind some marketing materials could help. Something helpful, convincing, and well designed that makes you more memorable than your competitor.

Sometimes you need to give people something that they can hold in their hands: something more than a website. Ashtary Design designs all types of marketing materials from trade show maps to guidebooks to invitations and everything in between. When we design marketing materials we strive to create something that people want to look at and to keep. Click here to review some samples of our marketing materials.

Packaging

Founder Kamran Ashtary once worked on a packaging project for a major software vendor. The clients were paying more than $100,000 for their software and then receiving it in a confusing and misleading package. In addition, he discovered that the warehouse could not store the package flat or assemble it quickly. Based on his research, he was able to design a package that met the needs of the customer, could be easily stored and assembled, and saved the client money.

Packaging is emotional and functional. In a recent (and unscientific) survey done by Ashtary Design concerning patterns in honey consumption, we found that most of our American respondents expressed a fondness for the honey bear. "If I am debating between a couple, I go for the bear bottle! I love the bear bottles," one respondent wrote. Another respondent wrote: "I always buy honey packaged in the bear bottle. I guess it has to do with childhood associations. If there were more than one bear, I guess would choose the one with the lightest colored honey, based on the assumption that this would be the honey with the lightest, sweetest flavor."